Mark Wright’s Blog

When concentrating on a search engine optimization campaign, there are multiple factors to consider.  Without a doubt, you want to make sure that you are achieving high rankings on Google.  Google is the most used search engine.  It is estimated that 65 to 70 percent of all search engine traffic is performed on Google. 

However, it is important to not forget about the other 30 to 35 percent of potential searches.  You still want to make sure that you are considering Yahoo, MSN and even some of the other search engines such as Cuil. 

Right now, Yahoo is the engine used for about 20 percent of keyword searches.  MSN gets about 8 percent of the traffic.  Other search engines comprise the last three to five percent. 

When performing a search engine optimization campaign, it is important to use every resource at your disposal.  Without a doubt, you want to concentrate a significant amount of effort on Google.  Google is the king of the search engines right now.  Despite all of the money other search engines have invested to improve their technology, they still have not been able to put a dent in Google’s market share.  However, this is an industry that changes quickly.  It is always important to keep up on the latest trends of where the industry is heading.

That being said, there is still a large amount of leads that can be generated through the other search engines.  Concentrate on Google, but don’t forget about Yahoo, MSN and the other search engines.